It's
interesting to see that the amount of companies using data is increasing. It's
also pretty cool to see some of the new and innovative ways that companies are doing
so, especially with data analytics playing a big role in achieving new levels
of success.
The
automotive industry has been trying their hands at using data and they're doing
it well. The amount of data that can be gathered from cars is quite ridiculous,
especially when you take into account that a lot of data is simply stored in
the key which is then plugged in at the garage to view it.
Cars have
been kitted inside and out with data. Yes, I bet that's not one you've heard
about as it's not quite cream leather interiors or mud resistant trims. Data is
so much better. It's behind vehicle safety and quality and contributes to the
driving experience.
Did you
know, the average hybrid vehicle generates up to 25 gigabytes of data in just
one hour? Car manufacturers and garages have been capturing telematics for many
years however it's becoming much more sophisticated. Using analytics and data
has enabled technology to alert drivers of any hazards on the road, or if the
conditions are particularly dangerous. Anti-locking systems, traction control
and so much more have been created with the help of data.
IBM reported
that Volvo, through using predictive analytics, repair instructions and
identifying replacement parts before a vehicle arrives for a service has
benefit from a reduction in diagnostic times by up to 70% and repair times of
over 20%.
Furthermore,
with recent years having cars being recalled, some companies like BMW are using
data analytics to record errors reported by customers to identify any potential
weakness in new models that could cause problems and then eliminating them
before they even go into production. Now if this isn't major cost savings,
increased efficiency and keeping a good reputation then I don't know what is.
Connected
vehicles are becoming more popular. Services and experience can be constantly
updated once the car has left the factory. They can have important updates and
interactions without having to return and this has proven extremely useful
through the connecting capability. Ford, for example have focused on more
"consumer-based, more real-time interaction, real-time services, real-time
experiences, contextualized experiences" rather than the storage
capabilities of the cloud.
It's not
just information about faults that manufacturers use data for. Financial
predictions means cars are priced according to the market and behind the prices
are more realistic pricing plans and financial support. It goes without saying
that car companies will use their contact data for marketing purposes and
targeting their communications to ensure their messages stay relevant. They've
proved that data can go far beyond the use of marketing and with the likes of
BMW and Volvo showing that data is having a rather positive impact on business,
it will be interesting to see where and how the market takes its usage of data.
No comments:
Post a Comment